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Does your current marketing plan excite you?

Behavioral targeting has been described as the Holy Grail of marketing, however, in order to be effective, it must be predictable. Not just predictable in name, but truly predictable with prescriptive actions that will result in improved campaign performance. StartSampling’s Xyting Insight™ methodology is based upon a proprietary system science model that measures, understands, and predicts human behavior.

This methodology is based on the cognitive thinking process, and categorizes people into one of 16 behavioral sets, each with it’s own defined messaging preferences. You no longer need to rely on demographics alone or past behavior to understand consumers. Xyting Insight™ provides a clear roadmap and takes the cliché out of providing the right marketing message to the right audience in the right context.

Find out more…
Marketing Past and Present
Why Xyting Insight is the Superior Methodology
Seven Step Process
Validity and Reliability of Methodology - available upon request

Xyting Insight™ is a service within the custom consumer research division of StartSampling. This service was developed to capitalize on the robust research expertise and dedicated panel resources already available at StartSampling. Xyting Insight enables StartSampling to create a new standard for marketing to consumers, which is specific to how different types of people use innate behavior to process information and how they react to various marketing stimuli.