Syndicated Insights

SPI Report...

StartSampling Inc. and McElroy Inc., have developed the first-ever SPI Report, a new quarterly research offering that uncovers a unique path to recommendation and distinct marketing preferences among the population's most influential consumers. SPIs (or "Social Persuaders and Influencers") appear to follow a four-step Word of Mouth process; awareness, research, personal experience and recommendation. And, unlike average consumers, SPIs say that product reviews, brand and shopping Web sites, and in-store trial and dialog are among the marketing tactics most likely to influence their recommendations.

Developed by marketers for marketers to deliver actionable insights to the practice of Word of Mouth marketing, the SPI Report taps into a panel of more than 2,000 qualified Social Persuaders and Influencers. It unearths and analyzes the characteristics, attitudes, behaviors and media consumption habits of this influential group. Offered on a quarterly and annual review basis, each SPI Report also includes insight and analysis from experienced research and marketing professionals at StartSampling and McElroy.

For more information on the SPI Report, visit www.SPI-Report.com or call 1-877-604-6911.