Case Studies

Pricing Strategy
For a major retailer, StartSampling surveyed targeted consumers to determine the optimal pricing and configuration for a set of holiday items.

Identify Consumer Trends
For a major retailer, StartSampling surveyed targeted consumers to determine the optimal pricing and configuration for a set of holiday items.

Test Concepts for Major Format/Menu Changes
For a national restaurant chain, StartSampling conducted a study to test proposed format and menu changes.

Package Design
For a major packaged goods manufacturer, StartSampling presented new package design concepts to targeted consumers. Using multiple cells, we were able to conclude which design had the largest impact on this company's core consumer to drive unit sales.

Promotion/Communications Strategy
For a major packaged goods manufacturer, StartSampling surveyed consumers to determine the most efficient mix or promotion and incentives required (sampling, coupon, coupon amount, etc.) to achieve consumer trial during the launch of its marketing campaign.

Distribution and Sales Strategy
For a large global publisher, StartSampling surveyed mothers with children (ages 6-12) to identify key distribution channels for its products. The result was a major shift in selling strategy to focus on mass merchants. The survey data was used as primary support for the sales force with the publisher's clients.